When playing DJ, you are going to encounter NBA 2K19's "The Neighborhood." Think about it a hub of activity for DJ's livelihood. In a MMO-lite twist, it's possible to walk round with multiple (hundreds, possibly, if servers fill up) of additional player-controlled DJs, playing pickup games Buy NBA 2K19 MT, trading scores at minigames or interacting. The presence of other players is normally pointless outside of mild rivalry, however; I ended up just ignoring the audience.

I soon realized The Neighborhood just replaces NBA 2K19's core menu. In that sense, it's merely a clumsy way to navigate. Want a haircut? Walk the block into the barbershop. Want to change clothes? Go home. Need new shoes? Jog down to Foot Locker. Looking to grab a fast pickup game? The courtroom is down the street on your left.

Plodding as this navigation isalso, there is a touch of character and culture inside. At the barbershop, DJ is served as a neighborhood celebrity while they chat about general gossip. The friendly (if sleepy) attendant of a food cart brings in some laughs. These spaces are also nicely decorated, cramped and flush with older brick buildings circa 1930s New York. It's a powerful representation of this impoverished to lower-middle-class upbringing of NBA stars who got their start in places like Harlem's Rucker Park.

However, The Neighborhood is also sullied by corporate sponsors. A bit of gentrification in the old neighborhood? Maybe. Nevertheless, it is not just a Foot Locker location sitting on a corner or Gatorade-sponsored fitness center. The proprietors of this barbershop present DJ with a gift, JBL headphones, of which DJ chimes in, "Are the new JBLs?" Gatorade is a central part of the narrative, called out by the broadcast group during games as much as it is advertised during gym training sessions (purchasing virtual bottles of Gatorade for stamina includes a spiel about electrolytes).

Selling a bit of advertisement space -- even overdone advertisement space -- isn't inherently problematic. It's emblematic of an online-connected era. There is an authenticity in rotating courtside banner ads and between-play chatter by the announcers, shifting as the year goes on with new patrons biking in Twitter. The insistence on using Virtual Currency (MT) for everything compounds the issue, though. NBA 2K19 wants you to drink Gatorade, but it's also considering getting you to spend more real cash in the game.

asked 21 Sep, 23:23

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Asked: 21 Sep, 23:23

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